Privacy Policy

Last updated: 12 July 2026

This Privacy Policy explains how Edsole ("we", "us", "our") collects, uses, stores and protects your personal information when you visit or make a purchase from https://edsole.co.uk (the "Site").

Edsole is a trading name of Marked Socks Ltd, a company registered in England and Wales. By using our Site, you acknowledge that your personal information will be processed as described in this Privacy Policy.

Who We Are

Edsole is operated by Marked Socks Ltd.

Registered Office

71–75 Shelton Street
Covent Garden
London
WC2H 9JQ
United Kingdom

Email: Hello@edsole.co.uk

For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, Marked Socks Ltd is the data controller responsible for your personal information.

Personal Information We Collect

Information You Provide

When you place an order, create an account, subscribe to updates or contact us, we may collect:

• Name
• Billing address
• Shipping address
• Email address
• Telephone number (where provided)
• Account login details
• Order history and purchase information
• Communications you send to us

Information Collected Automatically

When you browse our Site, we may automatically collect:

• IP address
• Browser type and version
• Device information
• Operating system
• Pages viewed
• Time spent on our Site
• Referral source
• Cookies and similar technologies

How We Use Your Information

We use your personal information to:

• Process and fulfil your orders
• Process payments securely
• Arrange delivery of your purchases
• Create and manage your customer account
• Respond to enquiries and provide customer support
• Prevent fraud and improve website security
• Improve our products, services and customer experience
• Comply with legal, accounting and tax obligations
• Send marketing communications where you have chosen to receive them
• Measure advertising performance and show relevant advertisements

Legal Basis for Processing

Under UK GDPR, we rely on the following lawful bases:

Contract

To process your order, take payment, arrange delivery and provide customer support.

Legitimate Interests

To operate our business efficiently, prevent fraud, maintain website security, improve our services and understand how customers use our Site.

Consent

Where required, we rely on your consent for marketing emails and non-essential cookies. You may withdraw your consent at any time.

Legal Obligation

To comply with applicable laws relating to taxation, accounting, consumer rights and other legal obligations.

Cookies and Similar Technologies

We use cookies and similar technologies to:

• Keep our website functioning correctly
• Remember your preferences
• Analyse website performance
• Understand how visitors use our Site
• Improve your shopping experience
• Measure advertising effectiveness
• Show relevant advertising

Our Site may use services provided by:

• Shopify
• Shopify Analytics
• Google Analytics (GA4)
• Meta (Facebook and Instagram)
• TikTok

You can manage your cookie preferences using our cookie banner where available or through your browser settings. Please note that disabling certain cookies may affect the functionality of the Site.

Marketing Communications

If you choose to receive marketing communications from us, we may contact you about new products, promotions and special offers.

You can unsubscribe at any time by clicking the unsubscribe link included in our emails or by contacting us at Hello@edsole.co.uk.

Sharing Your Information

We only share your information where necessary to operate our business.

This may include:

• Shopify, which hosts our online store
• Shopify Payments, to process secure card payments
• PayPal, where selected as your payment method
• Delivery and courier providers responsible for shipping your order
• Google Analytics
• Meta
• TikTok
• Professional advisers, accountants and legal advisers where necessary
• Government authorities where required by law

These organisations process your information only where necessary and in accordance with applicable data protection laws.

International Transfers

Some of our service providers may process personal information outside the United Kingdom.

Where this happens, appropriate safeguards are implemented, including approved Standard Contractual Clauses, International Data Transfer Agreements (IDTAs) or transfers to countries recognised as providing an adequate level of data protection.

Data Retention

We retain your personal information only for as long as necessary.

Generally, we retain:

• Order and transaction records for as long as required by UK tax and accounting legislation.
• Customer account information while your account remains active.
• Marketing information until you unsubscribe or withdraw your consent.
• Customer enquiries for as long as reasonably necessary to resolve your request and maintain appropriate business records.

Your Rights

Under UK data protection law, you have the right to:

• Request access to your personal information.
• Request correction of inaccurate or incomplete information.
• Request deletion of your personal information where applicable.
• Object to certain processing activities.
• Restrict processing in certain circumstances.
• Withdraw consent where consent is the legal basis for processing.
• Request transfer of your personal information where applicable.

To exercise any of these rights, please contact:

Email: Hello@edsole.co.uk

We will respond within the time limits required by UK data protection law.

Complaints

If you are dissatisfied with how we process your personal information, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).

We would, however, appreciate the opportunity to address your concerns before you contact the ICO, so please contact us first where possible.

Security

We implement appropriate technical and organisational measures to protect your personal information from unauthorised access, alteration, disclosure or destruction.

Although we take reasonable steps to protect your information, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

Third-Party Websites

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to read the privacy policies of any third-party sites you visit.

Children's Privacy

Our Site is not intended for individuals under the age of 18, and we do not knowingly collect personal information from children.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, legal obligations or the services we use.

Any updates will be published on this page with a revised "Last updated" date. Your continued use of the Site after any updates have been posted constitutes acceptance of those changes.